London cab in Tobago marketing plan

As part of the new Tobago branding strategy currently being rolled out at the World Travel Market 2018 in London, a Tobago branded black taxi/cab was unveiled today.

London is known for the famous black cab and this particular black cab will be engaged for a six-month period by the Tobago Tourism Agency Limited (TTAL), as part of its marketing strategy to promote Tobago in the UK market.

The cab is wrapped in the new branding imagery and includes the ‘Tobago Beyond’ tagline and website.

Chief Secretary Kelvin Charles and Secretary of Tourism, Culture and Transportation Nadine Stewart-Phillips along with Chairman of the TTAL Board Dr. Sherma Roberts and CEO of TTAL Louis Lewis made the maiden voyage to the London ExCel in the branded cab this morning.


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