'Mompreneur' Kristie Farfan turns her big ideas into business

Kristie Far­fan is a 28-year-old Cana­di­an born Trinida­di­an res­i­dent ‘mom­pre­neur’ (moth­er and en­tre­pre­neur). The own­er of three lo­cal busi­ness­es, she teach­es us how a dream­er can be­come an achiev­er.

Kristie ex­pressed to WE Mag that “an en­tre­pre­neur is a loaded word, it is an even big­ger com­mit­ment to a way of life and a man­ner of think­ing that sur­pass­es one’s own lim­its. Be­ing an en­tre­pre­neur comes with its own set of chal­lenges and joys, no mat­ter age or ed­u­ca­tion sta­tus, there is one word that uni­fies the en­tire spec­trum. We are all brave.”

Af­ter learn­ing of how Kristie was able to find sim­i­lar­i­ty in three things she loves: swimwear, fish and so­cial me­dia, we were in­trigued. While they are dif­fer­ent, they all came from a sim­ple no­tion that she man­aged to turn in­to a busi­ness re­al­i­ty through hard work, per­se­ver­ance and pluck.

‘Farf Swim’ was launched in 2012 af­ter Kristie re­alised the chal­lenges that lo­cal women faced in find­ing at­trac­tive and func­tion­al swimwear that catered to all body types. Any­thing starts with an idea and hers was swimwear for women to feel sexy and con­fi­dent in their own skin. Even though her first pas­sion is the swimwear brand, it didn’t pre­vent her from get­ting an­oth­er idea in her head. This is where ‘Fresh Catch’ came in­to the pic­ture. Fresh Catch is a whole­sale seafood com­pa­ny that came to be sim­ply from a love of fish­ing and be­ing in pos­ses­sion of a boat. Some­times, some­thing as sim­ple as a hob­by could po­ten­tial­ly be a busi­ness op­por­tu­ni­ty. Al­though she had a thriv­ing on­line swimwear busi­ness and a seafood com­pa­ny, she didn’t stop there. While han­dling the so­cial me­dia for her two brands, she re­alised she had a knack for deal­ing with peo­ple, find­ing and mak­ing con­nec­tions and main­tain­ing that hu­man in­ter­est. Nat­u­ral­ly, she craved to learn more about so­cial me­dia, this is when she opt­ed to fo­cus her stud­ies in this area. Kristie tells us even if school is over, learn­ing shouldn’t be. Up­on com­plet­ing her course, with that qual­i­fi­ca­tion in hand, she formed Kristie Far­fan and As­so­ciates, a so­cial me­dia and mar­ket­ing firm.

“Women have the pow­er to ac­com­plish any­thing, and most of the time, we hold our­selves back, we don’t ask for that pay raise or pro­mo­tion from work” she said. Kristie has shown re­al prowess in how she has been able to fol­low her dreams as an en­tre­pre­neur. She ex­plained that she makes it a point to nev­er give in to fear or hes­i­ta­tion on try­ing some­thing new. If this isn’t mo­ti­va­tion to chase af­ter you goals then you might want to read the WE Mag in­ter­view with her be­low:

What are you work­ing on at present, what is keep­ing you ex­cit­ed?

Right now, I am work­ing on mak­ing a dream that my part­ner and I have. Life to me is ex­cit­ing. I love life to the fullest and can’t wait for 2020.

What are some of your trea­sured mile­stones thus far?

Def­i­nite­ly the brav­ery to go off on my own and start my own busi­ness­es. The ex­pe­ri­ence and op­por­tu­ni­ties I’ve got­ten are more than I ever ex­pect­ed and I’m so grate­ful.

What was the biggest chal­lenge you had to over­come and how did you deal with it?

I think my biggest chal­lenge has been be­liev­ing I could do it. Too many women I know doubt them­selves and it’s sad to hear and to see. The mind is strong at times and you might doubt your­self. My am­bi­tion and sup­port sys­tem re­mind me that I can and I will.

What is your ul­ti­mate goal or biggest dream for your fu­ture?

My ul­ti­mate goal is to ac­com­plish all my ideas and dreams that come to me; Nev­er giv­ing up and al­ways leav­ing be­hind a path of mo­ti­va­tion for oth­ers.

Why do you do what you do?

I do it be­cause I dream it, I ac­tion it and I love it. Each busi­ness I love dif­fer­ent­ly. Farf Swim, be­cause it al­lows me to de­sign and cre­ate af­ford­able, com­fort­able and flat­ter­ing swimwear for women of all shapes and sizes to feel con­fi­dent in their own skin and love each curve they own. Fresh Catch, be­cause it warms my heart to see the dream of some­one I love come true. Al­so be­cause it’s a busi­ness that in­volves an en­tire fam­i­ly that does what they love; a busi­ness that can be passed down the gen­er­a­tions. KAF and As­so­ciates, be­cause it al­lows my cre­ative side to go wild. It al­lows me to in­ter­act with many dif­fer­ent brands, com­pa­nies and peo­ple. It al­lows me to boost their busi­ness­es and cre­ate bonds with cus­tomers that ben­e­fit the com­pa­ny. It al­lows me to pull in the great tal­ent of per­sons who can have the op­por­tu­ni­ty to busi­ness and suc­cess. It al­lows me the flex­i­bil­i­ty to be able to be a sup­port­ive mom with af­ter-school ac­tiv­i­ties and pick ups.

Do you have ad­di­tion­al point you would like to make?

I would just love to see more women sup­port each oth­er and gen­uine­ly be hap­py for oth­ers. I would love them­selves so that they can love oth­ers. En­cour­age oth­ers to do what they love and push them. Imag­ine if we all sup­port­ed each oth­er what this world could look like. “Be the woman who fix­es some­one else’s crown rather than tell the world it was crooked!”

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