Tourism Minister Shamfa Cudjoe has met with executives of British Airways Holidays to explore opportunities for promoting Tobago as a premier travel destination for international travellers.
British Airways Holidays provides an entire combined holiday package to the island from booking the British Airways flight to hotel accommodation and transportation at affordable prices to travellers.
Representatives Rikki Partridge, Destination Executive and David Weatherson, Destination Manager discussed ways in which travel to Tobago can be further improved.
According to Weatherson, “Tobago is currently one of their travellers’ top five chosen destinations in the Caribbean.
A statement by the Ministry said that Minister Cudjoe spoke candidly about her passion for tourism and Tobago.
It said that she stressed, “marketing and educational awareness is paramount to making tourism an important driver of diversification for our economy.
The Ministry says it is focused on improving our Tourism product and positioning Tobago as a preferred leisure destination. Through, continued collaboration with the Tobago House of Assembly - Division of Tourism, Culture and Transportation, Tobago Hoteliers and Stakeholders and the development of a strategic marketing approach within a customer-oriented environment will greatly enable the sector’s development.”
Minister Cudjoe took the opportunity to inform the British Airways Holidays executives on the proposed ‘re-tooling and re-engineering’ of the Tourism strategy for Trinidad and Tobago.
The Ministry says this new strategy will comprise two separate entities with one specific to Tobago, and the other to Trinidad.
It says this approach will enable each island to be marketed specifically according to their differing target markets. The introduction of a Tourism Regulatory and Licensing Authority will also facilitate the standardisation of the Tourism industry.